Line produced short daily shows, produced standalone segments and features, wrote articles, and edited print copy as well as video packages.
When Limited (L Brands $LTD) shuttered popular plus size brand Eloquii, customers lobbied to bring it back and a VCs backed the effort.
Since we did this story, Eloquii has expanded significantly, opening brick and mortar stores in DC, Chicago and with plans to expand further.
At the end of 2014, Yahoo Finance answered the most-searched finance-related questions of the year. I produced the series, including my personal favorite, number 10: “What is bitcoin and how does it work?”
The explainer I put together with Jeff Macke still holds true in 2019. (And it’s worth noting the question continued to rank in subsequent years.) Read/watch here.
I produced a live show every morning, the highlights of which we packaged into standalone videos with supplementary articles. This meant that we not only needed to focus on story selection likely to resonate throughout the day (and week) but also produce a compartmentalized show that would lead to continued engagement.